New opening in Milan 17/06/18

New Opening in via della Spiga, followed by an evening event dedicated to the celebration of the 25th anniversary of the "traceable" cashmere.

For several seasons, Lorena Antoniazzi marks an important milestone in the growth and development of its flagship stores, totally dedicated to her "world in cashmere". At number 36 of via Spiga, on June 17th 2018 - during an evening event - guests, customers, personalities and fans of the brand, were welcomed into the new Boutique of Lorena Antoniazzi, a brand which after the openings in Ibiza, St. Petersburg, Seoul and Daegu continues her international
tour. In fact, in the first days of August a new mono-brand store will be opened in Moscow, at Smolensky Passage. The occasion was propitious, as well, to celebrate the 25th anniversary of the brand.
In the shop window of the new flagship store in Milan, the exposed garments and the environment created, tell a story made of selected yarns and timeless style. The new space incorporates the interior codes of Lorena Antoniazzi.
Warm, essential tones. Amongst the prevailing natural materials, we can find wood and corten, which recreate that intimate, almost "at home", atmosphere.
Along the furniture, the real protagonists, are the contemporary artworks (from the Artitalia Gallery of Luigi Proietti), which enrich the visual experience of the boutique shopping experience.
The exhibition space spreads over 80 square meters divided into two floors.
Two large windows offer a view of Via della Spiga and, for those who love discretion; the lower floor welcomes customers into an environment that protects their privacy.
It was in the context of the new boutique opening that the inaugural event kicked off, followed by a dinner party in the interior and exterior spaces of the Lorena Antoniazzi Showroom in Milan, a well-established location for in-house events, made even more attractive by the proximity to the Navigli Area. During the evening, the new SS 19 collection by Lorena Antoniazzi was lunched and exposed amongst the most iconic pieces of the first Lorena Antoniazzi collections and a review of the adv images that have marked the history of the
brand over the past 25 years.
The guests attended music and dance performances and experienced a food tasting and show-cooking journey made possible by special chefs and a maître chocolatier, who would communicate the brand values through the flavors of its region with a performance of excellence.
"The Via della Spiga Boutique marks a groundbreaking accomplishment for the Lorena Antoniazzi brand, both for its privileged position but also because it arrives right on the 25th anniversary of its birth”.- states Luca Mirabassi, CEO and General Manager of Sterne International – “A goal achieved and rewarded by the success of the brand and made possible above all thanks to the work and the effort put on each collection, by my wife, Lorena, creative director of the brand, along with her staff of designers and artisans, all concentrated in the
Umbrian district. To all of them goes my choral gratitude for the goals achieved.
Our mission will always be to attribute new value to craftsmanship and to the manufacturing process of the great Umbrian area, always certain that Italian excellence and craftsmanship remain those unique and immutable values that distinguish our creations and that make our Italian style be desirable throughout times.
We are sure that the Milan store - which follows other international openings - will soon certify that the authentic Made in Italy is always the right answer, especially for those who ask for quality and a constantly evolving creativity and research”.

Lorena Antoniazzi is a brand of Sterne International SpA, founded in 1993 as a high-end cashmere knitwear line. It has developed over the years a total look and continues its evolution, research and experimentation of the most exclusive yarn processing techniques. Lorena Antoniazzi, the only cashmere line certified by a traceability patent, distributes her creations through the most exclusive Department Stores and international multi-brand stores.