The physical store of a brand is the home where our store managers are ready to welcome its guests every day. What makes an house lovable is the perception it transmits of welcome and safety.
It is on these two characteristics that Lorena Antoniazzi continued to work during the Covid-19 phenomenon.
The company never often has to think about how to bring its loyal customers back to the store in maximum safety in the return to every day life, disinfectants under our brand, customized TNT face masks and much more that goes beyond prevention.
With the return of the health emergency, the brand and the boutiques were found ready to comply with the safety and hygiene measures required by the regulations and the new normality without devaluing the current situation, but with the desire to do and give something to this new world of fashion.
What do our boutiques have more?
Today we’ve a new fundamental element, that will remain tomorrow: the showcase “ionizer” designed and built by the team of experts identified by Lorena Antoniazzi, for a complete and fast ozone-based sanitization of all items that have been worn by the women in love with our brand.
After a series of new ideas on how to improve the experience in the boutique and give to customers the perception of being in a safe place, we decided to also guarantee the measurement of a safe garment. From the first day of opening, our sales manager, previously trained on the use of the ionizer and the rules to follow, have recorded the enthusiasm of the customers.
The “Lorena Antoniazzi cares” brand project goes beyond sanitizing the garment.
We also want to focus on health by guaranteeing our customers that the tested items have been previously sanitized, not only by Covid-19 but by any germ possibly present.
Hard is the desire to return to normality and make it better than what we left before the health emergency.
The ionizer by Lorena Antoniazzi is a valid component to improve the shopping experience of all the stores. Already many of those interest in quality and care of customers and garments, have contacted us to have it in their boutiques.