Cachemere in altitude
Ortisei, in the heart of the Val Gardena and unmissable destination under the Siusi Alps, will be the first exclusive Lorena Antoniazzi boutique in a ski resort.
Ortisei, 21st march: a new Lorena Antoniazzi boutique is just opened in the populous village of Trentino South Tyrol, at the perfect altitude not only for ski destinations. It is placed in Rezia Street, in the heart of village, one of the most important street for shopping and tourism.
The exclusive chalet (60 square meters of the “concentrated comfort”) reflects all the elements of the brand philosophy: corten and wood are matched with the colours and the mountain’s atmosphere. Everything is made more comfortable thanks to a warm and intense palette and the artwork from Luigi Proietti Artitalia Gallery.
Moreover, in the boutique it will be possible to test the traceability patent through a totem allowing customers to access to the all information related to the most important phases of garment creation, by using a sophisticated microchip inserted in the label.
“I chose Ortisei because, firstly, Ortisei chose me and my family, in a welcome becoming an emotional bond! We are always recognized by both Italian and international tourists as an authentic and high quality brand. From this place, the brand draws inspiration for the collection inviting to the pleasure of holding together and to the sport, in particular ski.
A pleasure that joins all the family! Now, I believe in a new idea of luxury linked to a daily and more “natural” pleasure. – affirmed Luca Mirabassi, CEO and owner of the Sterne International, an Umbrian company that produces and distribuites the brand.
Lorena Antoniazzi is a brand of the Sterne International SpA, founded in Perugia in 1993, specializing in high-end knitwear. Over the years, the brand has developed own total look and it is continuing its evolution in search of the most exclusive techniques of yarn. Lorena Antoniazzi brand is distributed through the most exclusive department stores and multi-brand worldwide.