Boutique & Showrooms
The distribution strategy of the Lorena Antoniazzi brand is based on a synergy between the wholesale channel and the retail channel. In particular, the Perugia-based company aims to strengthen the retail channel by increasing the number of Lorena Antoniazzi single-brand stores in the world, also thanks to targeted partnerships with local commercial operators. Currently the single-brand stores are located in Perugia, Ortisei, Paris, Saint Moritz, Ibiza, Daegu, Seoul, St. Petersburg and Moscow respectively.
Italianity and comfort as status, predisposition to a lifestyle made of excellence without boundaries, these are the values that have also inspired the technical study and rendering of the boutiques, where the materials, lines and colors used are all consistent with the Lorena Antoniazzi codes.
Warm, essential, natural, the prevailing materials used, are wood and corten and recreate an intimate atmosphere “at home”, while inserted between the furniture, the contemporary art works of the Artitalia Gallery by Luigi Proietti, make it unique and welcoming the boutique shopping experience.
Within the boutiques, it is always possible to experiment with the traceability system of garments and materials. The flagship of the Perugian company: the process requires the customer, through the connection of the label to a totem / technology, to access all the information relating to the main processing phases of the garments.
Sterne International’s plans include the opening of other single-brand boutiques abroad over the next three years. Among the long-term objectives there are also China, a market that Sterne wants to approach with the right timing, and the United States, a place where the brand will be repositioned first and foremost by leveraging a network of high-level specialty stores. On the wholesale level, the Lorena Antoniazzi brand is distributed by selected sales points in the world as well as 4 distribution partners in Russia, Taiwan, Korea and Japan.
Via della Spiga, 36
– Milano, Italia +39.02.80012191
Forte dei marmi
Via Brasanti 2, Piazzetta dei Marmi – 55042
10 Rue de Castiglione – Parigi, Francia
Rue des États-Unis, 23 – Cannes, Francia
Via Rezia 59 – Ortisei, Italia
Via A. Manna 75, Sant’Andrea Delle Fratte – Perugia, Italia
Via Maistra, 10 – St. Moritz, Svizzera
Showroom e Outlet
336 Rue St Honore – Parigi, Francia
Kaiserswertherstraße, 132 – Dusseldorf, Germania
Via Morimondo, 22 – Milano, Italia
+39.02.76398321 / +39.02.77809721
Via A. Manna 75 — Sant’Andrea Delle Fratte,
– Perugia, Italia
Via Ferdinando Panciatichi 13-15, 50066 Reggello, Italia