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Stores

Boutique & Showrooms

The distribution strategy of the Lorena Antoniazzi brand focuses on a synergy between the wholesale channel and the retail channel. In particular, the Perugia-based company aims to strengthen the retail channel by increasing the number of Lorena Antoniazzi single-brand stores in the world, also thanks to targeted partnerships with local commercial operators. Currently the single-brand stores are located respectively in Perugia, Ortisei, Paris, Saint Moritz, Ibiza, Daegu, Seoul, St. Petersburg and Moscow.

Italianness and comfort as status, predisposition to a lifestyle made of boundless excellence, these are the values ​​that also inspired the technical study and the rendering of the boutiques, where materials, lines, colors used are all consistent with Lorena Antoniazzi codes.

Warm, essential, natural, the main materials used are wood and corten and recreate an intimate “at home” atmosphere, while inserted among the furnishings, the contemporary works of art of Luigi Proietti’s Artitalia Gallery, make unique and welcoming the boutique shopping experience. Inside the boutiques, it is always possible to experiment with the traceability system of garments and materials. The pride of the Perugian company: the process provides that the customer, by connecting the label to a totem / technology, can access all the information relating to the main processing stages of the garments.

Sterne International plans include the opening of other mono-brand boutiques abroad in the next three years. The long-term objectives also include China, a market that Sterne wants to approach with the right timing, and the United States, a place where the brand will be repositioned primarily by leveraging a network of high-level specialty stores. On the wholesale level, the Lorena Antoniazzi brand is distributed by selected points of sale around the world as well as 4 distribution partners in Russia, Taiwan, Korea and Japan.

Boutiques

Milan

Via della Spiga, 36
– Milano, Italia +39.02.80012191
milanostore@lorenaantoniazzi.it

Paris

10 Rue de Castiglione – Parigi, Francia
+33.142.614995
parisstore@lorenaantoniazzi.it

Cannes

Rue des États-Unis, 23 – Cannes, Francia
+33.0493685498

cannesstore@lorenaantoniazzi.it

Seoul

HYUNDAI APGUJUNG MAIN
3rd Floor
Apgujeong 165, Gangnam-Gu
Seoul
Republic of Korea Tel.822.3449.5942

LOTTE AVENUE L WORLD TOWER
3rd Floor,
Olympic-ro, Songpa-gu
Seoul
Republic of Korea Tel.822.3213.2307

THE HYUNDAI SEOUL
2nd Floor
108, Yeoui-daero, Yeongdeungpo-gu
Seoul
Republic of Korea Tel.822.3277.0228

Daegu

DEBEC PLAZA
2nd Floor
Myungdeokro 333, Jungu
Daegu
Republic Of Korea Tel.8253.420.7261

HYUNDAI DAEGU
3rd Floor
2077 Dalgubeol-Daero, Junggu
Daegu
Republic Of Korea Tel.8253.245.2466

SHINSEGAE DAEGU
4th Floor
149, Dongbu-ro, Dong-gu
Daegu
Republic of Korea Tel.8253.661.6399

Gyeonggi

HYUNDAI PANGYO
2nd Floor
20, Pangyoyeok-ro, 146beon-gil
Bundanggu, Seongnam
Gyeonggi
Republic of Korea Tel.8231.5170.1267

GALLERIA GWANGYO
3rd Floor
124, Gwanggyojungang-ro, Yeongtong-gu, Suwon
Gyeonggi
Republic of Korea Tel.8231.5174.7352

Gwanggju

LOTTE GWANGJU
2nd Floor
268, Dongnip-ro, Dong-gu
Gwangju
Republic of Korea Tel.8262.221.1265

Busan

SHINSEGAE CENTUM CITY
2nd Floor
35, Centum nam-daero, Haeundae-gu
Busan
Republic of Korea Tel.8251.745.2434

LOTTE CENTUMCITY
2nd Floor
59, Centumnam-daero, Haeundae-gu
Busan
Republic of Korea Tel.8251.730.3251

HYUNDAI DEPARTMENT STORE
4th Floor
125 Beomil-ro, Dong-gu, Busan
Republic of Korea
Tel.82.51.667.0417

Zurich

GLOBUS
Zürich Warenhaus
Schweizergasse 11
8001 Zürich
Tel. +41 58 578 11 11
info.zuerich@globus.ch

Geneva

GLOBUS
Genève Grand Magasin
Rue de Rhône 48
1204 Genève
Tel. +41 58 578 50 50
info.geneve@globus.ch

Berlin

KADEWE
Tauentzienstr. 21-24
10789 Berlin
Second floor

Hamburg

ALSTERHAUS
Jungfernstieg 16-20
20354 Hamburg
Second floor

Munich

OBERPOLLINGER
Neuhauser Str. 18
80331 München
Third floor

Moscow

TSUM
Petrovka Ulitsa, 2,
Moscow, Russia, 125009
4th floor

St Petersburg

DLT
Bolshaya Konyushennaya St, 21-23,
St Petersburg, Russia, 191186
4th floor

Ortisei

Via Rezia 59 – Ortisei, Italia
+39.0471.786041
ortiseistore@lorenaantoniazzi.it

Perugia

Via A. Manna 75, Sant’Andrea Delle Fratte – Perugia, Italia
+39.075.5288584
info@lorenaantoniazzi.it

St. Moritz

Via Maistra, 10 – St. Moritz, Svizzera
+0041.818322121
saintmoritzstore@lorenaantoniazzi.it

Showroom & Outlet

Parigi

336 Rue St Honore – Parigi, Francia
+33.144820878
lauralanfranchi@lorenaantoniazzi.it

Dusseldorf

Kaiserswertherstraße, 132 – Dusseldorf, Germania
+49.21159815492
dusseldorfshowroom@lorenaantoniazzi.it

Milan

Via Morimondo, 22 – Milano, Italia
+39.02.76398321 / +39.02.77809721
sales@lorenaantoniazzi.it

Perugia

Via A. Manna 75 — Sant’Andrea Delle Fratte,
– Perugia, Italia
+39.075.5288584
info@lorenaantoniazzi.it

The Mall

Via Ferdinando Panciatichi 13-15, 50066 Reggello, Italia
+39.0558657616
reggellostore@lorenaantoniazzi.it

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